Business Model

Hub-and-spoke: partners with 45+ independent U.S. family-owned shops for components, then finishes in automated hub factory. Ships direct to site or warehouse on dedicated carriers.

Centralized: usually one large factory or a network of owned plants (often overseas).

Customization

100% custom—each project is built to spec for hospitality designers/owners. No off-the-shelf catalog.

Usually semi-custom or catalog-based. Some custom work, but limited by factory tooling and production runs.

Production Scale

Upper Mid-scale: optimized for unique hotels, boutiques and resorts, casual dining, specialty brands, and one-of-a-kind projects.

Large-scale: optimized for big hotel chains, retailers, or mass distribution.

Speed & Flexibility

More flexible—because of the distributed factory network, they can scale up or down and adapt to unique project specs.

Less flexible—production lines are optimized for efficiency, not one-offs.

Craftsmanship

Very high—work is done in small, family-owned shops specializing in wood, metal, stone, and upholstery. Focus on detail, comfort and longevity.

Variable—quality depends on location (eg. China/Vietnam/ Indonesia/Mexico/U.S.), usually lower in offshore mass production. Often prioritizes cost efficiency.

Location of Production

Made exclusively in the U.S. (for 30 years).

Increasingly overseas (China, Vietnam, Mexico), though some premium brands still produce domestically.

Client Focus

Hospitality designers, developers, and owners who want unique, branded guest experiences.

Broader markets: retail, commercial, contract, and hospitality.

Sustainability & Community Impact

Keeps manufacturing local, supports small workshops, sustains U.S. jobs.

Offshore production may lower costs but has higher shipping footprint and less local economic benefit.